Donatella Versace is back in the creative driving seat. On Monday, at the height of Milan Fashion Week, the Italian designer revealed that she is launching an entirely new fashion and beauty business under a joint venture with Los Angeles based retailer Revolve Group, taking on the role of chief creative officer.
The name of the brand, and its first products, remain under wraps. What is confirmed is that the debut will begin in beauty, with the first launches expected in 2027, rolling out across the United States, Latin America, Asia-Pacific and the Middle East. It is a deliberately digital-first venture, built around how a new generation discovers style, experiences culture and connects.
A New Voice
"I believe creativity should be fearless, inclusive and alive in the world," Versace said in the announcement. "I have always been inspired by the next generation, in music, film, art and, of course, fashion. This partnership gives me the freedom to speak to that generation in a completely new and personal way, through beauty and fashion."
It is a return that carries genuine weight. Versace spent nearly three decades as chief creative officer of the house her brother Gianni founded, guiding it from a Milan atelier into a global symbol of glamour before stepping down in March 2025 and moving into the role of chief brand ambassador. In the months since, the Versace label changed hands twice, acquired first by Capri Holdings and later by Prada Group for 1.25 billion euros. Dario Vitale, who initially replaced her, was himself succeeded by Pieter Mulier after a single season.
A Cultural Footprint
At 71, Versace's appeal crosses generations. With 12.2 million followers she is among the most followed designers on Instagram, and her cameo in The Devil Wears Prada 2 was a knowing callback to the original film's iconic line. This year alone, Zendaya, Miley Cyrus and Jennifer Lopez have all worn her vintage Atelier Versace designs on the red carpet, a reminder of an archive that remains as influential as ever.
Revolve brings the machinery to match that cultural reach. Founded by Michael Mente and Mike Karanikolas in 2003, the New York listed company reported 1.23 billion dollars in revenue in 2025 across its Revolve and Fwrd platforms, which together carry some 1,600 brands. It heads into late 2026 completely debt free, with 311.6 million dollars in cash and equivalents. Its consumer intelligence and owned media arm spans social franchises, podcasts and YouTube programming, plus events such as Revolve Festival.
What Comes Next
The venture is not Revolve's first swing at cultural crossover. The group has already launched a beauty business with Cardi B and a luxury line, Revolve Los Angeles, fronted by Bella Hadid. But landing Donatella Versace as a founding creative voice is a different order of ambition, pairing her instinct for the next generation with Revolve's technology and a direct line to millions of shoppers.
"Donatella has an extraordinary instinct for what the next generation wants and an unmatched ability to connect fashion with culture," said Raissa Gerona, Revolve's president of brand and partnerships. The brand has no name yet. It already has a voice.