London's luxury spirits scene just got a new player. D'YAVOL Spirits, the premium label co-founded by Aryan Khan and backed by global icon Shah Rukh Khan, officially debuted in the United Kingdom this week with an exclusive launch event at The Mandrake hotel in Fitzrovia.
Hosted by Aryan Khan himself, the evening gathered media, trade partners and celebrities to mark D'YAVOL's entry into one of the world's most established luxury spirits markets. The launch was followed by the brand's first After Dark event in London, an intimate tasting designed to introduce the portfolio to a city that prizes provenance above all else.
At the centre of the UK debut is D'YAVOL Single Estate Vodka, crafted on a single family-run estate in Poland using 100% winter wheat. Every grain is traceable from field to bottle, and the spirit undergoes a rare black pearl filtration process that enhances smoothness while preserving a rich mouthfeel and subtle sweetness. Priced at £38.50 for a 700ml bottle, it is now available through Master of Malt, Amazon, Threshers, Drinks Supermarket and Tesco.
"We've always believed that exceptional spirits begin at the source," said Leti Blagoeva, CEO of D'YAVOL Spirits. "From the winter wheat distillation to the unique black pearl filtration, and right up to the presentation of our bottle, every decision emanates from an unwavering commitment to quality. The UK is a market that truly appreciates craftsmanship and provenance."
The vodka has already amassed a formidable medal haul: Gold at the Australian International Vodka Awards 2025, Gold at the USA Spirits Ratings, Gold at the New York International Spirits Competition, and Double Gold at the Singapore World Spirits Competition, among others.
Joining the vodka are two Scotch expressions that have earned serious industry recognition. D'YAVOL Inception, a blended malt Scotch aged up to 12 years and finished in tawny port and rare Madeira wine casks, was named Blended Malt Scotch Whisky of the Year at the 2025 USA Spirits Ratings. D'YAVOL Vortex, a premium blended Scotch with notes of vanilla fudge and Islay peat, won Best New Scotch Whisky of the Year at the 2025 San Francisco World Spirits Competition. Between them, the portfolio has collected over 45 gold medals globally.
D'YAVOL Luxury Collective, launched in 2023, spans three verticals: D'YAVOL Spirits, D'YAVOL X (streetwear and eyewear), and D'YAVOL Live (events and nightlife). With London now on the map, the brand's international expansion is gathering serious momentum.
