Ferrari is about to make the most significant departure in its 78-year history. The Luce, the Prancing Horse's first fully electric vehicle, is headed for a grand unveiling in Rome on 25 May, and every detail released so far suggests Maranello has no intention of playing it safe.
The numbers are staggering. A quad-motor powertrain fed by a 122 kWh battery pack delivers 1,113 horsepower to all four wheels, putting the Luce firmly in hypercar territory despite its four-seat grand tourer proportions. If the engineering brief was to prove that battery power can deliver the violent, visceral acceleration Ferrari is known for, the specification sheet suggests they have done exactly that.
Then there is the price. Industry reports put the starting figure at approximately $823,000, roughly PS650,000, which places the Luce above every other vehicle in Ferrari's regular production line-up. It is a deliberate move. At a time when the broader EV market is cooling for high-end battery cars, Ferrari is pricing the Luce to maintain the sort of exclusivity its collector base expects. The strategy is bold: rather than chase volume, Maranello is inventing a segment of one.
Inside, the story gets more interesting still. Ferrari enlisted LoveFrom, the creative studio founded by Jony Ive and Marc Newson, to design the cabin. The result is a wholesale rejection of the touchscreen-heavy interiors that dominate modern luxury cars. Instead, the driver faces precision CNC-machined aluminium dials, tactile glass switches and horological details that feel closer to a high-end watch than a Silicon Valley product. Physical needles layer over digital displays. The dashboard architecture prioritises touch and weight over swipe and tap.
Visually, the Luce borrows from the Purosangue's crossover stance but pushes the silhouette further toward a sleek, aerodynamic grand tourer. Camouflaged prototypes spotted testing around Maranello suggest aggressive proportions with a long bonnet, muscular rear haunches and aerodynamic sculpting that looks designed to cut through air rather than simply sit in it.
First deliveries are expected from October. Whether the Luce converts Ferrari purists or creates an entirely new audience, one thing is certain: going electric does not mean going quiet. Ferrari's first statement on battery power is as loud as anything with a V12.