Genesis has pulled the covers off the GV90, its first full-size flagship SUV, and the result is less a car and more a statement of intent. Unveiled at the Palace of Fine Arts in San Francisco on 19 August, the all-electric GV90 arrives in two variants: the Neolun, which features the world's first independently opening and closing hidden B-pillar coach doors, and the standard GV90 with conventional swing doors.
The Neolun Arch Gate doors are the headline act. When both front and rear doors open in unison, the absence of a B-pillar creates an opening wide enough to make any Rolls-Royce owner pause and look twice. A dual-motion hinge mechanism allows the rear doors to slide slightly outward before swinging open, entirely independent of the front doors. Genesis has not sacrificed safety for drama: dual steel beams and a concealed roll cage with a frame 1.5 times thicker than conventional vehicles maintain structural integrity.
Under the skin, the GV90 is built on Hyundai's eMP platform, developed exclusively for Genesis flagship vehicles. A 123.5 kWh battery pack delivers an estimated 310 miles of range for the seven-seat version, and a 350 kW DC fast charger takes the battery from 10% to 80% in 22 minutes. Dual motors provide 657 horsepower and 590 lb-ft of torque, making it the most powerful Hyundai Motor Group EV yet. Active rear wheel steering turns the rear wheels up to five degrees, reducing the turning radius to that of a mid-size car.
Inside, the experience is closer to a bespoke hotel suite than a conventional cabin. The Neolun Executive Suite configuration seats four, with motorised front seats that swivel 180 degrees to face rear passengers. Real wood veneer flooring features radiant heating inspired by Korean ondol architecture. A built-in refrigerator sits in the rear centre console. The 25-speaker Bang and Olufsen Premier 3D sound system includes Acoustic Lens Technology tweeters and Virtual Venue software that recreates the acoustics of the Boston Symphony Hall and Wembley Stadium.
A pop-up OLED Cinematic Display extends from 23.6 inches while driving to 24.6 inches when parked, transforming into an entertainment hub. A 25-inch head-up display replaces the traditional instrument cluster. The Crystal Sphere Controller rotates to reveal an integrated controller when the vehicle powers on, while the Motion Column Shifter moves from the 12 o'clock to the 2 o'clock position to signal readiness.
The Neolun First Edition arrives in three two-tone exterior combinations: Jaipur Rose over Seychelles Beige, Vik Black over Baena Green, and Vik Black over Sonoran Navy. Interiors range from Quince Brown to Veiled Indigo over Puglia Green. The standard GV90 offers 16 exterior colours and five interior schemes. Genesis has confirmed the world's first Roof Airbag, which deploys across the entire glass roof in a rollover, alongside a 12-airbag system and an in-cabin monitoring system.
The GV90 is the culmination of nearly eight years of Genesis ambition. In that time, the brand became the fastest luxury marque ever to reach one million sales. The GV90 makes clear that the next chapter will be written on different terms entirely.