Mount Street has a new resident. Jacquemus has officially opened the doors to its first London flagship, taking over a 4,000 square foot corner unit in the heart of Mayfair. The location sits between Celine and Christian Louboutin, placing the brand firmly in the upper tier of luxury retail.
The interior, designed by Simon Porte Jacquemus himself alongside OMA architect partner Rem Koolhaas, is a study in contrasts. Rough-hewn travertine walls meet polished concrete floors. Curved archways frame displays of the brand signature Le Bambino and Le Chiquito bags in seasonal colourways.
Natural light floods the ground floor through floor-to-ceiling windows, a deliberate nod to the brand Provencal roots. Upstairs, a more intimate space houses the menswear collection and a curated selection of homewares, including the sold-out ceramic tableware line that launched last autumn.
"London has always understood what we do. This store is a love letter back." - Simon Porte Jacquemus
The opening event drew a crowd that included Skepta, Adwoa Aboah, and Stormzy. A pop-up cafe in the basement served pastis cocktails and pan bagnat sandwiches, reinforcing the Jacquemus lifestyle proposition that extends well beyond clothing.
This London move signals a broader retail expansion strategy. The brand plans to open in Tokyo and Dubai before the end of 2026, following the success of its Paris flagship on Avenue Montaigne. Revenue reportedly crossed 500 million euros in 2025, making it one of the fastest-growing independent fashion houses in Europe.
For London shoppers, the Mount Street store is open now. Expect queues on weekends.