Maria Grazia Chiuri has presented her first collection for Fendi, and the message was clear from the moment models hit the runway: "Meno Io, Piu Noi." Less I, More Us.
Men and women walked together wearing identical looks. Double-breasted jackets, workwear-inspired topcoats and denim pieces appeared on both male and female models, not as a gimmick but as a genuine proposition for how people dress today.
Chiuri spent a decade at Fendi starting in 1989 before stints at Valentino and Dior made her one of the most watched designers in fashion. Returning to the Roman house, she was picking up a thread she set down years ago.
Fur returned prominently in the collection, a controversial but deliberate choice. Male models wore bold fur pieces, and the house launched its Echo of Love project, allowing clients to remake existing furs rather than buy new. The Baguette bag was updated with a second strap and artisanal embellishments.
The silhouette throughout formed an X-shape, a signature Chiuri structure that cinched waists and broadened shoulders. Collaborations with SAGG Napoli and the estate of artist Mirella Bentivoglio added cultural depth to a collection that felt both personal and political.
This is Fendi entering a new chapter, one that treats clothing as objects built to accompany daily life rather than announce an identity.